Second week: Ideology, class and media


Jeremy Kyle repeats ideologically: “…if only the feckless underclass would behave with middle class norms then society would be in a better shape…”

Watching ideology, class and media:

  1. Individual pursuit if self interest will lead individuals to be productive and this will improve society
  2. Individualism provide common senses to middle class people, this can operates in  an economically divided society and give as viewing pleasure.
  3. These programme makes we the audience think we are not the ‘worst’ individuals, we can see through ideology and we are knowledgeable and on the right side of the divide, even if we don’t have money.

Pleasures of Ideology

From Adomo and Horkheimer: ‘The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even through they see through them.’

Media texts and their pleasures are part of his category of products-This is the pleasure of the MASS PRODUCTION.


First week: Ideology and the media



All the war-propaganda, all the screaming and lies and hatred, comes invariably from people who are not fighting. 
George Orwell 

A homogeneous definition for ‘Ideology’?

There are considerably various definitions for the term ‘ideology’. Within a sociological context, it could be simply put that ‘Ideology’ is a set of ideas shared about society that disguise the materialistic reality of society. In other words, ideology helps paint an impartial picture of the world. And these norms and values originate from no other group than the ruling class. It is argued that every social group existing in society would have its own idea of ‘ideology’, as they all have particular set of ideas about the world as deemed fitting. However, it is the values of those in power, mainly politicians and other figures from the upper class that are widespread in society.