Jeremy Kyle repeats ideologically: “…if only the feckless underclass would behave with middle class norms then society would be in a better shape…”
Watching ideology, class and media:
- Individual pursuit if self interest will lead individuals to be productive and this will improve society
- Individualism provide common senses to middle class people, this can operates in an economically divided society and give as viewing pleasure.
- These programme makes we the audience think we are not the ‘worst’ individuals, we can see through ideology and we are knowledgeable and on the right side of the divide, even if we don’t have money.
Pleasures of Ideology
From Adomo and Horkheimer: ‘The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even through they see through them.’
Media texts and their pleasures are part of his category of products-This is the pleasure of the MASS PRODUCTION.